KATHA — Sales & Narrative

The story that wins the room is built for the room.

Walk into any sales meeting, board room, or renewal call with a story so compelling it meets your prospect exactly where they are — and moves them to yes.

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Product Narrative

Your product is good. Now tell it like it is.

KATHA builds your product narrative from the end-user's perspective — what changes for them, what risk disappears, what their day looks like after. Built from deep knowledge of your industry and your buyer's psychology. The story that lands with everyone in the room.

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Katha Product Narrative
Pitch Decks & Presentations

A pitch that gets to the point — and stays there.

Every slide earns its place. Every word moves the story forward. KATHA builds presentations that open with the problem your prospect already knows they have and close with the decision they've been waiting to make. No filler. No wasted slides.

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Katha Pitch Decks
Sales Battle Cards

Your sales team needs answers before the objection lands.

Battle cards built around the real questions prospects ask, the real competitors they mention, and the real reasons deals stall. Specific, sharp, and written in the language your sales team will actually use.

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Katha Battle Cards
RFP Responses

Win the RFP before the scoring starts.

Most RFP responses answer the questions asked. KATHA writes the response that answers the question behind the question — what the evaluator is actually worried about, and why you're the safest choice.

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Katha Rfp
Renewal Narratives

Renewals are won with the right story, not the right discount.

KATHA builds your renewal case around what the customer has gained, what they would lose, and what comes next. The conversation that makes renewal the obvious decision — before price ever enters the room.

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Katha Renewal
Board Memos & Executive Narratives

The memo that gets approved removes every reason to say no.

Budget justifications, change approvals, strategic recommendations — KATHA builds the argument structured for the decision-maker, not the person making the request. Every objection anticipated. Every ask framed as the logical next step.

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Katha Board Memo
Case Studies & Customer Stories

Your best customers are your best salespeople. Let them speak.

KATHA turns customer outcomes into stories that prospects recognise themselves in. Built from real results, structured around the moment of decision, and written in the language of your industry — not marketing speak.

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Katha Case Studies
Competitive Positioning

Know exactly what to say when the competitor's name comes up.

KATHA builds your competitive narrative from public facts and domain intelligence — what you do differently, why it matters, and how to make the comparison work in your favour. No invented weaknesses. Just a stronger story.

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Katha Competitive
Change Communication

Change needs a champion. The champion needs the right words.

Pricing changes, product pivots, policy updates — the communication that brings people with you instead of losing them. KATHA builds the narrative that frames change as progress and gives your team the confidence to deliver it.

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Katha Change Comm
Investor & Stakeholder Communication

Tell your growth story to the people who need to believe it.

Investor updates, stakeholder reports, fundraising narratives — built around the numbers that matter, the milestones that prove momentum, and the vision that makes the next ask feel inevitable.

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Katha Investor Comm
FAQ
What types of sales content can Katha produce?
Katha produces product narratives, pitch decks, sales battle cards, RFP responses, renewal narratives, board memos, executive briefings, case studies, competitive positioning documents, change communication, and investor updates. Every content type is built for a specific high-stakes moment in the sales or retention cycle.
How does Katha write an RFP response?
Katha doesn't just answer the questions in an RFP — it answers the question behind the question. It identifies what the evaluator is actually worried about, what your strongest differentiators are against the likely competitors, and how to frame your response so you read as the safest, most credible choice before scoring even begins.
Can Katha build pitch decks for specific industries?
Yes. Katha carries domain knowledge across enterprise SaaS, manufacturing, healthcare, financial services, and professional services. It understands the buying psychology, common objections, and decision-making structures in each. A pitch for a hospital procurement committee is structured differently than one for a SaaS startup — Katha knows the difference.
How is Katha different from hiring a sales consultant?
A sales consultant takes weeks to onboard, charges significant fees, and produces content that works for one meeting. Katha produces a complete narrative in minutes, built specifically for the prospect in front of you — their industry, their role, their known concerns. Before every meeting, not just the important ones.
Can Katha write renewal narratives before a customer call?
Yes, and this is one of Katha's highest-value use cases. Katha builds your renewal case around what the customer has actually gained, what they would lose by leaving, and what the next phase looks like. The conversation that makes renewal the obvious decision — before price ever enters the room.
Does Katha understand competitive positioning?
Yes. Katha builds competitive narratives from public facts and domain intelligence — what you do differently, why it matters to this specific buyer, and how to make the comparison work in your favour without inventing competitor weaknesses. Specific, defensible, and written in the language your sales team will actually use.
How does Katha handle objections in battle cards?
Katha's battle cards are built around the real objections prospects raise — not theoretical ones. They cover the actual competitor names your sales team encounters, the real questions that stall deals, and the specific responses that work for your product and positioning. Ready before the objection lands, not after.
Can Katha write board memos and executive communications?
Yes. Katha produces budget justifications, change approval memos, strategic recommendations, and stakeholder reports — structured for the decision-maker, not the person making the request. Every objection anticipated. Every ask framed as the logical next step. The memo that removes every reason to say no.
How quickly can Katha produce a pitch deck?
A complete pitch deck — problem, solution, differentiation, proof, and call to action — is ready in minutes. Katha builds from the context you provide: your product, your prospect's industry and role, the meeting type, and the outcome you need. Every slide earns its place.
Does Katha work for B2B SaaS companies specifically?
Katha is built with deep knowledge of B2B SaaS sales cycles — multi-stakeholder deals, security and compliance objections, ROI justification requirements, procurement processes, and the specific language enterprise buyers respond to. It understands the difference between selling to a VP of Engineering and selling to a CFO.