Decade old restaurant chain appeared number 1 in search results for the first time.
- RK
- Oct 22, 2023
- 2 min read
Client Name: Biryani Zone
Overview
Biryani Zone is a popular restaurant chain with locations across Bengaluru, Karnataka. The restaurant chain approached Duutha to increase their online presence, Search Engine Rankings, and drive more customers to their business locations.
Challenge
Biryani Zone, Bengaluru has immense offline brand value and had roaring business even without adequate online presence. Their social media presence was limited, and their Google Business Profile (GBP) was outdated though.
Biryani Zone's existing digital marketing vendors were unable match the online presence with their offline brand value. Phone calls to the location or direction requests through Google Business Profile search results did not cross even 20 a month.
Solution
Biryani Zone needed a comprehensive digital marketing strategy with special focus on Google Business Profiles to improve location visits their online through Google search results.
Duutha developed a customized digital marketing strategy for Biryani Zone, which focused on social media marketing and optimizing their Google Business Profile. Our team worked closely with the client to understand their target audience and design campaigns that would resonate with IT crowd - their ideal customers.
Google Business Profile
We started by optimizing their Google Business Profile, ensuring that their business information was up-to-date and that their location was accurately marked on Google Maps. We also added high-quality images of their food and restaurant locations, making it more enticing for potential customers.
Social Media
We then launched a social media marketing campaign on Instagram and Facebook, targeting their ideal customers based on location and interests. Our team created visually appealing content showcasing the restaurant's menu, specials, and events, resulting in high engagement and a significant increase in followers.
Results: Number 1 in search results
Biryani Zone experienced 400% increase in Google Business profile engagement. After two months, the restaurant chain achieved:
Number 1 in search results on Google Business Profile across all locations.
400% increase engagement through Google Search Results
300% increase in calls to their business locations through GBP
600% increase in direction requests to business locations through GBP
20% increase in social media followers
10% increase in engagement on social media
Overall, our digital marketing strategy helped Biryani Zone achieve its goals of increasing online visibility and generating more foot traffic to their locations. Our team continues to work with the client to refine their digital marketing strategy, driving even greater success for their business.
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