Not because they don't know their product. Not because they don't know their customer. But because the right words, in the right structure, for the right moment — that's a different skill entirely.
DUUTHA was built to solve that. App by app. Problem by problem.
Each app carries deep knowledge of your industry — the language of your buyers, the fears they have before they commit, the structure that moves them to act.
SUTRA solves the documentation problem. Users who don't understand a product don't use it. Users who don't use it don't renew. SUTRA writes the guides, notes, and training material that closes the gap.
VAANI solves the visibility problem. A business that can't be found online doesn't get calls. VAANI builds the web presence — website, SEO, local search, AI search — that puts you in front of the right customer at the right moment.
KATHA solves the story problem. The best product in the room doesn't always win. The best story does. KATHA builds the narrative that meets your prospect where they are and moves them to yes.
The ambition has always been the same: when something important needs to be said, DUUTHA makes sure it lands.
Your users need to understand your product, use it, and keep coming back. SUTRA writes the documentation that makes that happen — user guides, release notes, API docs, e-learning, process docs, KB articles, and UX writing. In minutes, not days.
See what SUTRA does →Your customers need to find you, trust you, and take action. VAANI builds your web presence — websites, SEO, AI search rankings, local discovery, social calendars, blog content, and landing pages. In hours, not weeks.
See what VAANI does →Your prospects need the right story before they'll say yes. KATHA builds that story — product narratives, pitch decks, battle cards, RFP responses, renewal cases, board memos, case studies, and competitive positioning. Before every meeting that matters.
See what KATHA does →DUUTHA wasn't built in a weekend. It was built after 25 years of watching the same problems repeat — documentation that shipped too late, websites that couldn't be found, sales teams walking into rooms without the right story.
Oracle. IBM. Enterprise SaaS. Two startups. The pattern was consistent: the problem was never the product. It was always the words.
SUTRA, VAANI, and KATHA are the distillation of everything learned along the way — built for the businesses and teams who know exactly what they need to say, and just need the right system to say it.